How to Fix Checkout Issues Driving Customers Away
Don't you hate it when people make it all the way to your checkout page and then...nothing? They just vanish? It's like watching someone fill their cart at the grocery store, stand in line, and then just walk out when it's their turn to pay!
This happens way more often than you might think. In fact, the average checkout abandonment rate across the industry is around 70%. Notably, the fashion industry experiences even higher rates, with some studies reporting abandonment rates up to 84.56%. That's a lot of almost-sales slipping through the cracks!
The Good News
It's not solely about your offer—and it's certainly not just a matter of your audience's willingness or ability to buy. In many cases, the real issue lies in a lack of clear flow, diminished trust, or a checkout experience that unintentionally creates friction and confusion.
There Is a Fix
After customizing hundreds of checkout pages for course creators and auditing even more, I've spotted three consistent issues that make the biggest difference:
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Your checkout page looks nothing like your sales page. The visual disconnect makes people feel like they've landed in the wrong place, creating instant distrust and confusion.
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Your payment options aren't clear. People get confused about what they're actually paying for today vs. in the future. Lack of clarity = no sale!
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Your checkout doesn't have the necessary links to policy pages. Often overlooked by first-timers, the legal details of the transaction need to be provided and agreed upon before purchase.
Recently, we helped a client make these three simple tweaks to her checkout page. Her conversion rate jumped from 23% to 58%!
The best part? These fixes are surprisingly easy to implement, even if you're not tech-savvy.
Basic Kajabi Checkout Page vs Customized Checkout Page
Check out this BEFORE and AFTER comparison of a checkout page from one of our clients:
Looks great, doesn't it?
These small changes can make a huge difference in your conversion rates. If you're losing sales at checkout, it might be time to take a closer look at these three critical elements.
Want your checkout page to work better for you?
Our custom coded checkout service starts at just $149 and could be the missing link to increasing your sales! Contact us here to get your checkout page updated!
